As we look forward to a year of momentous sporting events, events that have the ability to unite the hearts and minds of people everywhere, we call on all radio stations around the world to showcase the beauty of sports in all of its diversity.
Let’s celebrate the traditional sports that connect us to our cultural heritage, the grassroots sports that anchor us within our communities, and the inspiring stories that challenge gender stereotypes and provide positive role models for young people around the world.
The theme for 2018 is all about the alliance of sport and radio as a force for civic participation and development as well as for celebrating humanity in its diversity.
We are excited to celebrate radio’s critical function in shaping this alliance, by providing a platform for radio stations, and listeners alike, to construct their programs and conversations around Radio and Sports.
Radio and Sports build and unite communities
Through the coverage of traditional and grassroots games, radio can reconnect people with their cultural heritage, promoting freedom of expression and diversity through cultural expression.
Radio and Sports inspire participation and inclusion
Sports coverage is hugely powerful in shaping norms and stereotypes about gender. Radio has the ability to challenge these norms, promoting a balanced coverage of men’s and women’s sports and fair portrayal of sportspeople irrespective of gender.
Radio fosters goodwill and inspires humanity
Through greater coverage of sports for peace and development initiatives, the universal values of sports, peace, solidarity and tolerance are recognised and celebrated.