The overall aim of this survey is to provide information that will assess the perceptions, Attitudes, opinions, likes, and dislikes of Community Radio listeners, as well as their listening behavior. Specific research objectives included: Estimate the number of community people who listen to the community radio in general, and when they listen to radio, assess the awareness of community radio stations in general and with prompting, calculate the percentage of people who have listened to Community Radio Service, and when they listened to Community Radio Service. Estimate the coverage/reach of the Community Radio Service; i.e., the percentage of average weekly Community Radio Service listeners; Identify the typical place and environment of radio listenership.

Establish the quality of reception and clarity. Find out the listening habits, attitudes, perceptions, likes, and dislikes of Community Radio Service listeners. Determine the level of radio participation, determine the level of listener’s access to community radio program, Measure access to and consumption of other media, Determine the time of day when people commonly listen to community radio service. Estimate specific program reach and listener profiles etc.

Assessment reactions to program content based on the following attributes: Relevance, Credibility/trustworthiness, Quality, Importance, Appreciation, the Favorite program(s), Favorite language(s).Listeners awareness and preference of presenters. Measure the impact of Community Radio Services listening on behavior change and Knowledge – covering civic education, agricultural, health, and educational issues. Perform a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Community Radio Service. Assess demographic profile of listeners: age, gender, educational level, languages.

Dr. Nazeen Ahmed has visited and interviewed the Community Radio Jhenuk 99.2 different listeners and Listeners Club, Local Administration and stakeholders.