Without a clear mission or vision, your company will be defined by chance.

On the other hand, simply having a mission and vision statement won’t guarantee business success. The question of “where you’re going” (vision) and “how you’ll get there” (mission) will ensure you’re on the right path with your strategy.  

The success of your mission and vision working together depends on how you communicate it, align your organization to it, then inform your goals and objectives with it.

In this article, we’ll explore:

• What mission and vision statements are
• Similarities and differences between mission vs. vision
• The importance of mission and vision to your strategy
• Mission and vision statement examples 

Mission statements define the concrete business objectives of an organization and how they will be reached, while a vision statement explains an organization's ultimate future aspirations. 

Mission statement

Your mission statement is your purpose, declared, defining exactly what your company is doing now. It’s an embodiment of what you stand for, who you’re doing it for, and how you’re accomplishing it.

Mission statements shouldn’t exist in some arbitrary Word document or company webpage nobody will ever see. Your mission statement is the wheel of your ship, and without it, you’re floating aimlessly in the ocean of your business.